The Advertising section of the Snapshot report can be a powerful tool to help sell your clients on SEO services but it can also lead to many questions from your prospects. Below are some answers to common questions about this section.
What keywords does the Advertising section use?
The Advertising section of the Snapshot Report currently identifies the top 5 keywords for your prospect's business based on content gathered from their website and business information.
Why don't these keywords match the ones my prospect is currently running?
If these keywords don't match your prospect's, it would mean that their current keywords are not ones that are considered in the top 5 for their business based on their location, business information, and the content of their website.
Why aren't my prospect's keywords in the top 5 results?
Your prospect's keywords may not be in these top 5 results for a number of reasons. If your prospect is using unique keywords, these likely not fall under those top 5 keywords for their business. Keywords that are considered unique and may not be in those top results could be, your prospect's company name, the names of their unique products, common misspellings of their brand or product, or unique long tail keywords.
What should I tell my prospect when the keywords don't match the ones in their current campaign?
If your prospect's is using unique keywords or their keywords just don't fall within these top 5 keywords our system identified, it is a great opportunity to let them know they may want to consider changing their keywords on active campaigns or start a new campaign for these keywords on top of the ones they are running already.