What is this?
TractAds is a powerful technology that allows advertisers to target potential clients based on their online and offline behaviors. Extremely accurate, it can also target people within 3 feet of any destination on the globe. Offered by our Marketing Services’ Digital Ads team, TractAds will now be known as LocalAds.
When will it be available?
LocalAds is currently available under the name “TractAds” to partners with access to our Marketing Services’ digital advertising offerings. As of June 3rd, 2019, the name will be changed to LocalAds.
How does it impact you?
This change will only impact partners with access to Marketing Services or our Digital Ads team as they will see this product under a new name in the marketplace. Partners who ordered TractAds campaigns in the past will see the new name in their old and new invoices. The service will still be the same and we’re updating our collateral to reflect the name change.
How does LocalAds work?
LocalAds uses GPS coordinates to target potential clients in a specific location such as a store, parking lot, or retail block. While radius targeting (also known as geo-fencing) is a bit imprecise, our technology can deliver ads based on where clients have been, where they are going, and how they behave both online and offline. Ultimately, it makes your ad spend go further by targeting the right audience for your campaigns.