Starting May 1st, all partners (on any subscription tier) will have access to Directory, a new feature that allows agencies to instantly publish their own online local directory site featuring business they’ve added to the Vendasta platform.
What is it?
Directory is an online directory of the listings Vendasta partners have created for their clients and prospects through My Listing. It takes each location added with an active Listing Builder product and brings together each of their My Listing pages to form a local listing site.
Why is it important?
This feature allows local agencies of any size to establish themselves as a reputable company. It allows them to leverage their website’s traffic to empower local businesses to market to an extensive local audience.
By working to build an audience of local businesses, agencies can begin to generate new leads for no additional cost and boost their search engine ranking. The ever-growing content of new businesses on the directory will contribute to local search ranking and ultimately drive unique visitors to the agency’s website.
How does it work?
Directory will be unavailable by default. To turn it on, login to Partner Center, then click Administration > Customize > General Product Settings. You’ll see an option to Enable Business Directory.
Once on, Directory can be accessed by clicking Businesses > Directory. If you have Markets enabled, you’ll need to choose which market you wish to view the Directory of.
When you first open the Directory, you’ll be greeted with the main search page. You’ll also see each business that’s been added to your Vendasta account with an active Listing Builder product sorted into popular categories based on their top-level taxonomy. Note that at this time, there is no way to customize this page.
The main search result page will show businesses related to the search term or popular category selected. Visitors will see your client’s business name, address, phone number, a link to their website, and a link to their My Listing page.
Reviews of the business can be left on My Listing and will be surfaced on the main search results page.