What is it?
Partners with access to Vendasta's White-label Marketing Services can now order TractAds Display and TractAds Premium to amplify their Digital Ads efforts.
TractAds Display will work for display campaigns only, and TractAds Premium will combine Search, Video, and (coming soon!) Social Media.
Why is it important?
TractAds allows for sophisticated targeting beyond a typical Display campaign, resulting in more impressions and clicks for your clients. When a consumer enters an identified and blueprinted location, we capture the device ID of the mobile phone and track the consumer through their online user experience.
How does it work?
TractAds Display is used as a base for all TractAds campaigns by implementing a blueprint location that targets the consumer. Once a customer enters the blueprinted location, we can retarget them with display ads. After that customer opens an app on their phone (weather, sports, food, games, etc.), your client’s ad will be delivered through TractAds Display.
TractAds Premium eliminates the hassle of having to allocate a separate budget for each platform by using our proprietary technology to measure performance across the platforms you want us to run on. From that, we will optimize the budget towards the highest-performing platform. We can then add them to our retargeting mix and serve them ads across Display, Search (Google, Bing, etc.), Video (YouTube), and (Coming soon!) Social Media sites. We can track users that are visiting your physical location up to 14 days after seeing your ad. In addition to measuring visitors, we can also track form fills on a website/landing page as well as phone calls to a business.
How is it enabled?
Simply head over to the "Discover Products" tab in Marketplace. Depending on your subscription tier, TractAds may already be automatically enabled for your company. Otherwise, simply click the "+" button on both TractAds Display and TractAds Premium.
Who gets it?
All partners with a Pro subscription or higher, or partners who have purchased our Marketing Services add-on for their agency.