What is it?
We have realigned the Listings grade with all other grades in the Vendasta platform (i.e., Reviews, Social, Website, Advertising, and SEO).
Action potentially required: You may wish to prepare your internal teams because this update will lower most of your clients’ and prospects’ Listings grades.
Why is it important?
For local businesses to survive in a highly competitive market, they can’t afford to settle for “just average.” A stricter assessment will motivate your prospects and clients to become one of the best in the industry to attract more customers.
How does it work?
Identical to before, we calculate the prospect's/client’s Listing Score, and then compare it to other businesses in their business category, using local business data from the Vendasta Platform. The business’s grade is determined by their percentile within the industry.
Following this update, the grade will be determined as such:
- 90 - 100th percentile = A
- 75 - 89th percentile = B
- 55 - 74th percentile = C
- 40 - 54th percentile = D
- 0 - 39th percentile = F
For your reference, the grade was previously determined as such:
- 80 - 100th percentile = A
- 50 - 79th percentile = B
- 20 - 49th percentile = C
- 10 - 19th percentile = D
- 0 - 9th percentile = F
Note: The numerical Listing Score will not be impacted by this update.
Who gets it?
All Vendasta partners.
If you have any questions or concerns, please contact On-Demand Success at 1-844-955-6650.