On April 11, 2018, Vendasta launched the New Executive Report in Business Center—a report that keeps your local business clients informed about everything that happened across all their digital marketing channels in the last week or month.
Starting July 2nd, an automated email notification will alert your clients when their latest report becomes available. This email will replace the email notification for the Reputation Management Executive Report and will direct your clients to the Executive Report tab in Business Center.
As part of this update, we migrated all email recipients from Reputation Management to Business Center so that they can receive their New Executive Report.
Introducing the New Executive Report email notification
Starting July 2nd, your clients will receive an automated email notification every week or month, depending on their email preferences in Business Center (which respects their email preferences from Reputation Management).
This compelling email provides insight into the online activity that's recently impacted the business, and links to the Executive Report in Business Center for more information.
The activity is grouped into two unique categories, making it easier for your clients to skim the email for the information they need to see:
- The positive activity is called, “Highlights.”
- The negative activity is called, “Opportunities for Improvement.”
The activity within each section is prioritized according to the potential impact on the business and the urgency that the activity is followed up on.
Example #1: Jenny’s Cafe got a harsh 1-star review on a busy Saturday afternoon. When Jenny receives her Executive Report on Monday, her attention is drawn to the “1 new negative review” at the very top of the “Opportunities for Improvement” section and knows she should take action.
Example #2: Mountain Media just claimed and fixed two listings for Sherwood Automotive. When Sherwood Automotive receives their Executive Report on Monday, they’ll see “2 newly accurate listings” up front and center in the “Highlights” section, and they’ll know their investment in Mountain Media is paying off.
The possible activities shown are as follows:
- X new positive reviews
- X% growth in your advertising ROI
- X newly accurate listings
- X more Twitter followers
- X more Facebook Page likes
- X searches included your Google listing
- X actions on your Google listing
- X% increase in your advertising conversions
- X% increase in your advertising clicks
- X Tweets
- X Facebook posts
- X requests for reviews
- X new citations
- Opportunities for Improvement
- X new negative reviews
- X new neutral reviews
- X% decrease in your advertising ROI
- X listings went missing
- X listings became inaccurate
- X fewer Twitter followers
- X fewer Facebook Page likes
- 0 searches included your Google listing
- 0 actions on your Google listing
- X% decrease in your advertising conversions
- X% decrease in your advertising clicks
- 0 Tweets
- 0 Facebook posts
- 0 requests for reviews
- 0 new citations
Each section displays a maximum of five updates so that your clients can easily focus on the top priorities. If there isn’t an update for the highest priority item (e.g., there were 0 new positive reviews), then the email will show the update that’s next in priority (e.g., 47% growth in your advertising ROI). And if there was zero activity in a given section, then that section will disappear altogether.
How to add email recipients for the New Executive Report
To start sending the New Executive Report to a client, you may either create a user via Partner Center, or your clients may create a recipient via Business Center.
- To create a user via Partner Center, go to Partner Center > Businesses > Users, and then click Create User.
- To create a recipient via Business Center, go to Business Center > Settings > Manage Recipients, and then click Add Recipient. Note: If a client user doesn't already have access to the Executive Report tab, they won't be able to create recipients for the Executive Report in Business Center.
Migrating email recipients from Reputation Management to Business Center
In the Reports tab of Reputation Management, your clients may have added a preferred email address and up to five additional email addresses.
On May 30th, all six email recipients became limited-permission users for Business Center. If those recipients didn’t already have a user for Business Center, they would have gained access solely to the Executive Report and Settings tabs in Business Center, but they didn't receive a Business Center welcome email.
Discontinuing emails for the Reputation Management Executive Report
Starting July 2nd, your clients will no longer receive an automated email notification for the Reputation Management Executive Report. However, your clients will still be able to access their Reputation Management Executive Report in the Reports tab of Reputation Management.
How to temporarily opt out from sending the New Executive Report email
If you're not ready yet, don't worry! Starting June 26th, you can temporarily opt out of sending the new email and continue sending your clients the Reputation Management Executive Report email. You can do so via Partner Center > Administration > Customize > Email Settings.
Excludes SSO partners
This update does not apply to SSO partners. Reputation Management email recipients will continue to receive the Reputation Management Executive Report via the old email. Those recipients will not receive the new email or gain access to Business Center.
New Recommended Campaign
We've prepared a ready-made email that you can send to your clients. This email announces the New Executive Report, explains what they can expect, and encourages them to set their password and/or log into Business Center. We encourage you to send this email to clients who previously received the Reputation Management Executive Report.
To use this campaign, click the button below, add it to your campaigns, edit the campaign as needed, publish the campaign, and then send it to your accounts.