Overview
Vendasta is excited to announce that Listing Distribution is evolving into Citation Builder starting February 3, 2025. This update enhances the way businesses manage their online presence with improved reporting, a streamlined experience, and a new partnership with TransUnion’s Neustar Localeze.
This article provides an overview of what’s changing, what it means for you, and how to make the most of Citation Builder.
What’s Changing?
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New Product Name: Listing Distribution will now be called Citation Builder to better reflect its purpose: building and managing citations across the web.
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Enhanced Reporting: A new "Citations" tab consolidates all citation data and insights from data aggregators, making it easier to track online presence.
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New Data Integration: TransUnion’s Neustar Localeze will now provide deeper citation insights, improving visibility and accuracy.
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Discontinuation of Data Axle: Citation Builder will no longer sync data with Data Axle. Any existing activations before February 1, 2025, will continue to sync with Data Axle until their renewal date, with support ending on January 31, 2026.
What is a Citation and Why Does It Matter?
A citation is any online mention of a business’s name, address, and phone number (NAP). Accurate citations are critical for local search rankings, helping businesses appear in search results when potential customers look for services online.
Citation Builder ensures that your business information remains consistent and up-to-date across multiple online directories, strengthening your credibility and visibility in search engines.
Key Benefits of Citation Builder
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Simplified Reporting: All citation insights are now in one easy-to-navigate "Citations" tab.
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Better Data Accuracy: Integration with TransUnion’s Neustar Localeze provides enhanced citation tracking.
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Improved Usability: A streamlined experience eliminates the need to switch between multiple tabs to monitor citation performance.
FAQs
Q: Why is the product name changing?
A: We received feedback that the name Listing Distribution was often confused with Listing Sync Pro. Citation Builder better describes the service’s main function: building and managing citations to improve local search rankings.
Q: When will the changes take effect?
A: All updates, including the name change and new features, will be live on February 3, 2025.
Q: How does the TransUnion partnership improve the product?
A: With TransUnion’s Neustar Localeze, Citation Builder provides more detailed citation insights, allowing businesses to track where their information is published and how it affects their online visibility.
Q: Will my current listing data be affected?
A: No, all existing business information will remain intact. You will continue to see improved reporting and insights without losing any historical data.
Q: Which data providers will Citation Builder use moving forward?
A: Citation Builder will work with Neustar Localeze and Foursquare, ensuring accurate and widespread citation distribution.
Q: What happens if I purchased Listing Distribution before February 1, 2025?
A: Your data will continue syncing with Data Axle until January 31, 2026. After this date, Data Axle will no longer be supported.
Q: How will this affect my current Listing Distribution subscription?
A: If you are an active user, your product will automatically transition to Citation Builder on February 3, 2025. There is no action required on your part.
Q: Will I still have access to my historical data?
A: Yes, all past reports and data will remain available, ensuring a smooth transition.
Q: What resources are available to help with the transition?
A: We will provide:
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Updated help documentation
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Training webinars
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A comprehensive FAQ section
Need Help?
For more details or assistance, feel free to contact our support team. We’re here to help you make the most of Citation Builder and ensure your business continues to stand out online.