How to Build a Brand that Generates Revenue

08/10/2016 

 

Creating an authentic brand isn't posting #liveauthentic selfies on Instagram—it's delivering on a promise. As for consistency, you need to deliver on that promise over and over again. What do your external communications tell your customers, and what do your customers tell each other? You need to tell your brand's story. And if you don't, Google will.

 

 

 

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