Listings - How is the point-based Listing Score calculated?

With data from reputable sources such as Alexa and Moz, we identified the Top 100 Online Business Directories. We then assigned scores to each site based on its popularity (i.e. Popular sites like Google Maps will have a greater influence on the Listing Score). You are also able to adjust whether your listing score is calculated based on the world, country, state/province, or city level comparisons of the industry average. This allows you to broaden, or narrow your results to better suit your clients location.

We assess the accuracy of your clients’ listings on the top 30 sites and adjust the score accordingly:

  • Accurate listing = 100% of assigned points
  • Mostly accurate listing = 60% of assigned points
  • Inaccurate Listing = 20% of assigned points

For example, if a business has an accurate listing on Google, they will get 100 points. However, if their address and website are the only correct parts of the listing, they will only get 20 points (100 points x 20 percent).

The remainder of sites in the top 100 are assigned a score of five, regardless of accuracy, and all sites outside of the top 100 are assigned a score of two, regardless of accuracy. This includes some Primary Listings and Other Citations. The one exception to this is Foursquare, which is a top 100 listing but is assigned a score of two, regardless of accuracy.

To see the points assigned to each site, download the point sheet below.

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