Listings - How is the point-based Listing Score calculated?

With data from reputable sources such as Alexa and Moz, we identified the Top 100 Online Business Directories in the US. We then assigned scores to each site based on its popularity (i.e. Popular sites like Google Maps will have a greater influence on the Listing Score)

We assess the accuracy of your clients’ listings on the top 30 sites and adjust the score accordingly:

  • Accurate listing = 100% of assigned points
  • Listing contains one error = 60% of assigned points
  • Listing contains multiple errors = 20% of assigned points

For example, if a business has an accurate listing on Google, they will get 100 points. However, if their address and website are incorrect, they will only get 20 points (100 points x 20 percent).

The remainder of sites in the top 100 are assigned a score of five, regardless of accuracy, and all sites outside of the top 100 are assigned a score of two, regardless of accuracy. This includes some Primary Listings and Other Citations.

To see the points assigned to each site, download the point sheet below.

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