The SEM section in the Snapshot reports compares how your prospects stack up to their competition in regards to paid keywords, estimated paid clicks and cost per click (CPC)! This section also assesses whether your prospects are taking advantage of remarketing.
Use the SEM analysis to:
- Prepare your salespeople for sales presentations.
- Identify areas in need of improvement.
- Sell more SEM.
- Begin selling SEM if you haven’t already!
If the business doesn’t have a website, this section will not appear in the Snapshot Report until a website is found.
If you would like to turn the SEM section off, in all Snapshot Reports, you can disable the section from Partner Center > Customize > Sales.