The speed that your website loads is absolutely crucial. There are a variety of factors that affect this performance.
Using PageSpeed Insights, we assess whether your website meets Google’s expectations for page speed. We then display three recommendations:
- Should Fix: Rules that failed PageSpeed Insights’ tests. You should fix these immediately.
- Consider Fixing: Rules that passed PageSpeed Insights’ tests, but could use improvement. You might consider fixing these issues, but they’re not necessarily critical.
- Passed Rules: Rules that passed PageSpeed Insights’ tests.
The Snapshot Report assesses 10 speed metrics in total:
- Leverage browser caching: When the response from your server does not include caching headers or if the resources are specified to be cached for only a short time.
- Optimize images: When the images on the page can be optimized to reduce their file size without significantly impacting their visual quality.
- Minify HTML: When the size of one of your resources could be reduced through minification.
- Enable compression: When compressible resources were served without gzip compression.
- Minify CSS: When the size of CSS could be reduced through minification.
- Reduce server response time: When your server response time is above 200 ms.
- Avoid landing page redirects: When you have more than one redirect from the given URL to the final landing page.
- Prioritize visible content: When additional network round trips are required to render the above the fold content of the page.
You can click Show How To Fix to see details on the specific resources that can be improved.
The report also assesses five design metrics:
- Homepage Size
- Phone # on homepage
- Address on homepage
- Facebook on homepage
- Twitter on homepage
To learn more about PageSpeed Insights, check out Google’s FAQ.