Within the Overview sub-tab of the Sales section, you can view a convenient summary of analytics for all Campaigns. Here you can discover the:
- Number of accounts currently in a Campaign
- Number of total sales opportunities
- Number of currently hot leads
- Total amount of revenue generated
- Average open and click-through rates
- Sales status overview, including reasons why a sale was lost.
An example of the Overview tab:
In the Campaigns tab, you can select a campaign to view detailed statistics. Within the Campaign Details screen, you can select a date range from the calendar to see all activity for that time frame, including:
- Number of accounts currently in a campaign
- Open rates
- Click-through rates
An example of the Campaign Details screen:
In order to ensure your campaign stats are accurate, ensure that your salespeople are updating the Sales Status of their accounts.