When you have a business that has multiple locations, it’s ideal to have an account for each brick and mortar location. A common problem for businesses with the same business name is that listing sources combine two different location's business data. Unless each separate location has an account, Reputation Management will be unable to display which listing sources have the correct or incorrect business data.
Having separate accounts will also allow you to utilize the Brand Analytics product. Brand Analytics uses Reputation Management to pull in listings and reviews for each account and then compiles them into a Brand Report. From the Brand Report, you can identify which locations need assistance, as well as which have the most positive or negative reviews.