How is the Overall Score for the Snapshot Report calculated?

 

The scores and grading on the Snapshot Report are calculated against industry averages. You can see if a business is keeping up with the competition and others in the same field, or falling behind in online conventions. The Overall Score is calculated by averaging out all the scores from all sections. 

A= 4
B = 3
C = 2
D = 1
F = 0

Average of the grades  * 100 = Overall Score

Listings:
40% of Presence, 60% Accuracy

Presence:
A = Present on all sources
B = 1.15 x industry avg(or higher)
C = 0.9 - 1.15 x industry avg
D = 0.89 x industry avg or lower
F = 0

Accuracy:
A = Accurate on all sources
B = 1.15 x industry avg(or higher)
C = 0.9 - 1.15 x industry avg
D = 0.89 x industry avg or lower
F = 0

 

Reviews:

Average Review Score
A = 4.8 - 5 OR ( >4 and 1.5 x the industry avg)
B = 4.3 - 4.7 AND > industry avg
C = 4.3 - 4.7 AND <= industry avg OR 3.5 - 4.2
D = 2.6 - 3.4
F = 1 - 2.5

Reviews Found | Reviews Found/Month | Number of Review Sources
A = > 2x industry avg
B = 1x - 2x industry avg
C = .85x - 1x industry avg
D = < .85x industry avg

 

Social Sites:
Average of the two social sections in the report, Facebook & Twitter:

Individual Section Grade Scoring

A = 3 x industry avg
B = 1.1 - 2.9 x industry avg
C = 0.9-1.1 x industry avg
D = 0.89 x industry avg or lower
F = 0

Overall Score - Average of Grades for both Sections

 

Website Score:
There are 4 components to the Overall Website Score. 

Mobile

  • Component 1: Mobile Speed - Scored out of 100
  • Component 2: Mobile User Experience - Scored out of 100

Desktop

  • Component 3: Desktop Speed - Scored out of 100
  • Component 4: Homepage Performance and Content - Deductions are made from a score of 100 when the following criteria is met:

            Homepage is larger than optimal: -5
            Phone # missing from home page: -8
            Address missing from home page: -8
            Facebook missing from home page: -5
            Twitter missing from home page: -5
            Page not Mobile Friendly: -8

Individual Scoring

Each of these components has a score out of 100. Speed and User Experience is based on Google's Website Analysis Score. Each of the 4 components receive their own grade, and those grades are combined to come up with the overall score.

Scale for individual Grades:

score > 90: 'A'
score > 80: 'B'
score > 70: 'C'
score >= 60: 'D'
score < 60: 'F'

Overall Score Calculation

1. Each individual's sections Grade is attributed an integer value from 0-4

A: 4 - B: 3 - C:2 - D:1 - F:0

2. Weighting is applied to each section

    Weighting Scale:

  • Mobile Speed: 1/6
  • Mobile User Experience: 1/6
  • Desktop Speed: 1/6
  • Homepage Performance and Content: 1/2

3. Resulting values are summed

4. Final number is converted back to a Grade:

A > 3.5

B > 2.5

C > 1.5

D > .5

F < .5

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    Scott Christino

    Thiis is very helpful information to have. There was obviously a formula - I just never knew what it was. Client and prospects frequently have questions and now I can equip our teams with answers!
    Thank you

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