When creating a Snapshot Report for a prospect, a trial Reputation Management account will be activated. This allows your potential clients to work with Reputation Management unrestricted for seven days after the Snapshot Report has been created.
Once the trial has expired, users will still have access to a limited version of Reputation Managment. This will allow them to view any data that had been entered previously, but Reputation Managment will not check for changes to listings, look for new listings, or pull in any new reviews.
This feature can be toggled on or off via the "Allow users to access 7-day trial and limited preview" option in Administration > Customize within Partner Center.