Vendasta is a white-label platform—meaning you can brand it as your own, with no mention of Vendasta. White labeling allows you to present a unified front with the solutions you already offer to both your customers and salespeople.
To customize your branding, go to Partner Center > Administration > Customize. Here, you’ll have the option to choose either Partner Branding or Markets based on the selected tab.
To customize by Market, click the Edit icon

You can customize the following features under the Partner Branding tab or the Markets tab:
Color
The platform displays your brand color in various places throughout the platform to represent your brand. This color also appears in emails sent through the platform.
To select your brand color:
- Click on the Color section to expand the options.
- Click the colored rectangle to the right of Primary Brand Color. A color selector tool will open.
- Select your brand color. You can:
- Select your brand color in the color selection area;
- Enter the RGB combination of the color; or
- Enter the hex value of the color, excluding the #.
- Example: If the HTML code is #5681c1, enter 5681c1.
- Select your preferred theme (light or dark) from the Theme box.
- Click Save.
Logo
Your logo appears in various places throughout the platform whenever white labeling is used. Your logo also appears in emails sent through the platform.
To upload your logo:
- Click on the Logo section to expand the options.
- Click Select File.
- Select a file from your computer.
The recommended file size is 360px (width) by 58px (height). Only GIF, JPG, and PNG files are accepted.
- Click Open.
Favicon
A favicon is a small graphic that appears in the browser tab for Sales & Success Center and Business Center.
To upload your favicon:
- Click on the Favicon section to expand the options.
- Click Select File.
- Select a file from your computer.
The recommended file size is 16px (width) by 16px (height). Only ICO files are accepted.
- Click Open.
Shortcut icon
A shortcut icon is an icon that appears on mobile phones and devices when saved to the user’s home screen. Currently, the icon only displays on Apple devices.
To upload your shortcut icon:
- Click on the Shortcut Icon section to expand the options.
- Click Select File.
- Select a file from your computer.
The recommended file size is 144px (width) by 144px (height). Only GIF, JPG, and PNG files are accepted.
- Click Open.
Product names
Certain products allow you to customize their names. These names appear within your products and email marketing campaigns.
To customize product names:
- Click on the Product Names section to expand the options.
- Type in your preferred product names under the default product names.
- Click Apply Changes.
Exit link
To customize the names of the exit links within each product:
- Click on the Exit Link section to expand the options.
- Enter your preferred information for:
- Link text to display.
- Link to Business Center or Link to Custom URL (select the correct option).
- Logout Link.
- Once finished, click Apply Changes.
Additional resources
For additional customization options, check out these articles: