Within the Customers tab > Attract Customers sub-tab, you can filter through Tweets based on your searches to find people in the neighborhood that are declaring their intent to purchase.
Begin by setting up your lead searches:
- Click Manage Lead Searches.
- Select Add a Twitter Leads Search.
- Enter a phrase that potential customers would use to express their interest. For example, if you’re a locksmith, you may search for “locked keys” + “car” to find people in your area who need your assistance.
- Preview your results. If you find that too many of your results are irrelevant, use the Must Include and Must Not Include keywords to fine tune your searches. Remember, you are able to restrict the radius of your results to get users within your local area.