Listings - What is the difference between Relaxed and Strict listing settings?

Relaxed Visibility means that listings brought into Reputation Management, or displayed in the Listing Distribution chart in Listing Builder will be marked as “Correct” when an exact match is found AND when a close match is found. For Addresses close matches include commonly abbreviated terms, for example “St.” instead of “Street”, or “W” instead of “West”. Secondary Unit Designation will also be affected. For example, if the address on an Account has no Secondary Unit such as a suite number, and a listing has the same address, but also a Secondary Unit Designation, that will be considered as a match.

The system will also verify if the listing’s top level website/domain is correct (IE: without looking at specific URL paths ( The Relaxed setting is fine for most situations, but for optimal SEO businesses should choose Strict Visibility.

Strict Visibility means that online listings will be marked as “Found” only when an exact match is discovered. Close matches will not be accepted. The system will mark a listing as “Found With Possible Errors” if it is listed as “ABC St.” instead of “ABC Street”, or “XYZ Cres.” instead of “XYZ Crescent”. The full URL must be correct as well. Strict Visibility is optimal for SEO.

Casing will not be affected. Ex. VendAsta and Vendasta would still be marked as correct.

  • Punctuation will be marked as incorrect, except for a period. Ex. Vendasta's and Vendastas would be incorrect.
  • Vendasta Inc. and Vendasta Inc would be correct.

All new partners are set to Relaxed Visibility by default. If you wish to change to Strict Visibility, please contact us at


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