Create brands

1. Go to Partner Center > Businesses > Brands.
2. Click Create Brand.
   
3. Enter the name of the brand.
   • You will also want to select the market, location, and category for the brand. The location and category will determine the brand's default listing sources.
     
4. Click Create brand.

After creating your brand, you can add either accounts or sub-groups to it.

Note: Sub-groups and accounts cannot exist on the same level of a brand. If you would 
like to use sub-groups to organize your accounts, create your sub-groups before adding 
accounts.

You can also create a brand report via a list as detailed here.