Show SEO proof-of-performance in the Executive Report! Automatically prove to your customers all the hard work you’re doing for them is resulting in their business appearing more often right where their customers are searching: On Google.
By connecting Google Search Console to Business App, you can show detailed automatic proof-of-performance analytics on searches happening on Google:
- how many queries their website appears on page one of Google
- how many clicks their website is getting
- how many impressions their website is getting
- which queries are getting the most clicks, and their avg. position in search results
- which website pages are getting the most clicks and impressions
With this powerful no-cost feature, you can show how all the hard work you do on a business’s marketing (website content, blog, listings, reviews, social media, etc) is resulting in real-world improvements in their SEO – to help you retain your clients for longer!
Google Search Console will be released to Early Access on February 12th, 2021 and to General Access on February 25th, 2021.
What is Google Search Console?
Google Search Console is a tool that Google provides at no charge to website owners, to measure a website's search traffic and performance, fix issues, and make your site shine in Google Search results.
Among its many features, one is the ability to see detailed analytics about organic ‘SERP’ (Search engine rank position) of a website, what search queries (keywords) are being typed into Google, and what pages are appearing the most via organic search. Our integration brings these features into the Business App Executive Report.
Why connect Google Search Console?
With the addition of Search Console to the Executive Report, you have a powerful tool for SEO reporting that will help you show how all the hard work you do for your clients is paying off.
Our reporting also provides a unique KPI that is not available from within Google Search Console itself: “Queries on 1st page of Google Search”. This number is calculated daily, and reveals if a business is making progress in the outcome they truly want: to show up on page one of Google search, and get more website visits from more potential customers. This metric tracks exactly that, with no extra noise.
Best of all, this reporting is automated. Connect it once to deliver automatic, ongoing proof-of-performance reporting to your clients.
How do I set it up?
1. Setup Google Search Console
Ensure you or your client has a Google Search Console connected to their website using the URL-prefix property, and fully verified. If your client doesn’t yet have a Google Search Console account, you can set one up in a few quick steps here.
Note: it takes 24-48 hours after a new property is connected to Google Search Console for data to start to appear on Google’s side.
2. Connect Search Console to Business App
- In Business App > Connections, you’ll find a card to connect Google Search Console.
- Click ( + ) to add an account. Only one connection per account is permitted at this time.
- Log into Google with an account that has permission to access this Search Console account.
- All accounts that can be connected will appear in this list. Choose the account you want to connect.
- Once connected, it will take up to just a few minutes for existing data to appear in the Exec Report. 30 days of history is pulled in when an account is first connected.
Note: If the account you want to connect does not appear here, make sure it is a ‘URL-prefix property’, and not a ‘domain property’; make sure it is fully verified; and make sure the google account you are connecting with has sufficient permissions to view this search console account.
3. Customize the queries tracked in the Exec Report
You can completely customize the keywords that are tracked and reported on in the Executive Report, via Search Console.
- When Search Console is first connected, Business App will automatically pull in the top 10 search queries for this business, by clicks for reporting
- You can customize these keywords, remove, or add, up to 20 keywords to be reported on in the Exec Report.
- Go to Business App > Connections > and click the kabob > click “Edit Queries”
How do I put this Search Console data at the top of my Executive Reports?
- You can customize the order of the sections for the single-location Executive Report, from Partner Center > Administration > Customize > Business App Settings > EXECUTIVE REPORT PAGE LAYOUT > Edit Default Executive Report Template. From here, we recommend dragging the SEO section to the top of your report. This can be configured on a market-by-market basis.
I’ve connected Search Console to Business App, but I don’t see any data in the Exec Report?
- It can take up to 5 minutes to pull in data to display in the Executive Report. The app automatically pulls in 30 days worth of data, and you should usually be able to see data in the most recent weekly exec report.
- If there is nothing appearing, this will happen when there are no queries that have received clicks in the last 30 days. With no clicked queries, there are no performance metrics to report on, and therefore the cards do not appear. As you work at improving the SEO of this website, and it starts to receive organic clicks, data will appear in the report.
How is the ‘Queries on 1st page of Google Search’ card calculated?
- We created a new custom metric that is a great way to show proof of improvement over time to a business owner. Each day, we count the number of queries where
- a) they each have an avg position of between 1.0 and 10.0 (the first page of Google), and
- b) the business’s website received at least one click within the last 30 days for that keyword.
- We created this definition to eliminate the noise that can come from the hundreds of keywords a business might appear for but never get a click, because of a poor relevancy.
- This number is calculated once every 24 hours, and then plotted on a trendline, to show a trend over time. As a website’s SEO is improved, so will this number on this card.
Why aren’t Avg CTR or Avg Position metrics in the reporting?
- Average CTR (click-thru-rate) and Average Position are helpful metrics to look at on a per-keyword level, but when rolled up as an overall stat, they are not actually helpful in proving performance to an SMB client, because they are averages that will continually be dragged down by every new keyword that the website appears for. Essentially, these are two metrics a business will never be able to win at, and will never go “up and to the right”. So we decided to not include them in our Executive Report of high-level performance metrics.
Do you support Domain Properties?
- Not currently. At this time, we only support website properties that have been connected using the classic URL prefix. We do not yet support ‘domain properties’. Learn about the difference here.
- If the account you want to connect does not appear when trying to connect, make sure it is a ‘URL-prefix property’, and not a ‘domain property’; make sure it is fully verified; and make sure the google account you are connecting with has sufficient permissions to view this search console account.