Foundational Products: Renaming "Express" to "Standard"

What is it?

Standard is the new Express! Express versions of Reputation Management, Customer Voice, Website, and Social Marketing will all be renamed “Standard” to more accurately reflect the value they provide to our partners and your clients. Please note that pricing will not be affected by this name change.  

Why is it important?

Sell these proven products as the game changers that meet your client's digital marketing needs with Standard and Pro product versions offering features specific to accelerate their growth. Increasing the sales and adoption of these tools will raise the overall success you have with your clients, boost retention, and generate demand for an upgrade path to Pro.

Let's explore the difference between the Standard and Pro versions of our products and the value you and your clients get with each:

Reputation Management

Standard Pro

Features:

  • Manage Reviews for Facebook, Google, My Listing
  • Respond to Google and Facebook reviews in-line
  • Review Display Widget available
  • Keyword sentiment analysis
  • Review statistics
  • Listing Management
  • Monitor listings for all sources
  • Google Q&A
  • Daily Digest emails and Executive Report

 

 

 

 

 

 

 

 

 

 

Features:

  • Manage reviews for 40+ sources based on partner configuration

  • Respond to Google and Facebook reviews in-line

  • AI integration for responding to reviews

  • Access to all the default review response templates along with editing and storing unlimited custom templates

  • Review display widget available - upgrade available for Pro to display Google and Facebook and other review sources

  • Google Q&A

  • Keyword sentiment analysis

  • Review statistics and insights

  • Monitor listings for all sources

  • Citations

  • Listing statistics

  • Competition analysis

  • Mentions

  • Social monitoring

  • Daily Digest emails and Executive Report

Benefits: Gather all reviews from Google and Facebook in one dashboard to monitor, manage and quickly respond in line to boost reputation. Utilize the Display Widget to highlight favorable reviews. View and correct listings in popular online directories and review sites. Use keyword sentiment analysis to get valuable insights to improve business and better target customers.

 

Benefits: Gather all customer reviews in one dashboard to manage, monitor and respond; leverage features to quickly and easily respond to all reviews on all pertinent sources using powerful AI technology and 80 pre-built templates. Efficiencies offer greater control and faster engagement to improve reputation, drive new customers, and grow revenue.

 

Why Choose Standard vs. Pro:

  1. Easy way to get started managing and responding to reviews for the major review locations

  2. Good for someone that may not need a lot of customizable options or have the need to just manage core review sites (Google & Facebook)

  3. Show proof of performance for a partner reselling this product to SMBs to get them hooked

Why Choose Pro vs. Standard:

  1. Easy way to manage and respond to reviews at scale amongst a larger set of review locations using AI to increase efficiency

  2. Customizable options that allow for ease of review management along with statistics and analysis to improve reputation

  3. Manage, monitor, and respond at scale

 

 

 

Customer Voice

Standard Pro

Features:

  • Create an unlimited number of customers

  • Send email review requests - 15 per month

  • Customize and display Review Generation Widget

  • Sources to request reviews on Google, Facebook, and My Listing

  • Customize and save review request templates: 1 template

  • Email signature widget

  • Executive Report

 

 

 

 

Features:

  • Create an unlimited number of customers

  • Unlimited email review requests

  • Bulk send review requests

  • Customize and display Review Generation Widget

  • Sources to request reviews on: All sources based on Partner configuration

  • Customize and save review request templates: 40 templates

  • Access to purchasing SMS add-ons for SMS review requesting

  • Send an automated follow-up email

  • Email signature widget

  • Mobile Kiosk

  • Executive Report

Benefits: Quickly send a review request via email for Google and Facebook to one or more customers. Bulk import customer information and use an email template to request a review from all new contacts. Place the Review Generation Widget on the business website to foster more customer reviews.

 

 

Benefits: Leverage customized templates to quickly and easily send review requests for Google, Facebook, or any review site essential to the business. Bulk import customer information and employ SMS for greater reach to request reviews from all contacts. Use the mobile kiosk for in-store requests and the Review Generation Widget can be placed on the business website to foster more customer reviews.

Why Choose Standard vs. Pro:

  1. Easy way to get started requesting reviews

  2. Good for smaller businesses that may not need a lot of customizable options or have the need to request a lot of reviews

  3. Show proof of performance for a partner reselling this product to clients

Why Choose Pro vs. Standard:

  1. Robust review requesting tools for scaling requests

  2. Greater ability to customize for specific branding and business needs

  3. Wider assortment of review sites that Partners can enable

 

Website

Standard Pro

Features:

  • Backups - 2 (most recent day and one on demand)

  • Access to the WordPress Dashboard

  • Access to phpMyAdmin

  • Access to STP

  • Free SSL certificate

  • PHP Logs

  • Connect Google Analytics 

  • Templates

 

 

Features:

  • Backups - unlimited

  • Access to the WordPress Dashboard

  • Access to phpMyAdmin

  • Access to STP

  • Free SSL certificate

  • PHP Logs

  • Connect Google Analytics 

  • Templates

  • Staging Environment 

  • Custom Domains

  • Create staging from a backup

Benefits:

Website Standard is a managed WordPress hosting that gives the ability to scale website design and development services for clients in a secure environment. Website Pro provides the security and speed benefits of the Google Cloud Platform without requiring an in-house expert.

 

 

Benefits:

Website Pro is a managed WordPress hosting that gives the ability to scale website design and development services for clients in a secure environment. Website Pro provides the security and speed benefits of the Google Cloud Platform without requiring an in-house expert. The robust staging, unlimited backups, and customizations allow the management of a larger portfolio of website designs.

Why Choose Standard vs. Pro:

  1. White-label hosting solution that eliminates all assembled for you on the Google Cloud Platform

  2. Build fast, secure, and beautiful WordPress websites

 

 

Why Choose Pro vs. Standard:

  1. White-label hosting solution that eliminates all assembled for you on the Google Cloud Platform

  2. Build fast, secure, and beautiful WordPress websites

  3. From one-click setups, effortless staging environments, simple ecommerce work-flows, and built-in reporting

 

Social Marketing

Standard

Pro

Features:

  • Social profiles for Facebook and Google Business Profile

  • Scheduled posts - 20 at one time

  • Calendar View

  • Drafted Posts

  • Post Performance Analytics

  • Social Audience Analytics

  • Templates

 

 

 

 

 

 

Features:

  • Social profiles for Facebook, Google Business Profile, Twitter, LinkedIn, and Instagram

  • Scheduled posts - unlimited

  • Calendar View

  • Drafted Posts

  • Post Performance Analytics

  • Social Audience Analytics

  • Templates

  • Link Tracking

  • Customer Posts

  • Leads

  • Interesting Content (RSS feeds)

  • Tagging in Posts (Facebook and Twitter)

  • Clickable.bio for Instagram

Benefits:

Manage social media campaigns on Facebook and Google Business Profiles. Leverage features such as AI to quickly and easily create content and source images for posts. Performance reporting gives the ability to share activity for both Facebook and Google in one location.

 

Benefits:

Manage all your social media campaigns in one location for all your clients. Leverage features such as AI to quickly and easily create content and source images at scale for a large client base. Manage all posts to the top social sites in one location and have access to consolidated performance reporting for all social platforms.

Why Choose Standard vs. Pro:

  1. Easy way to get started managing social campaigns

  2. Good for smaller businesses that may not need a lot of customizable options or have the need to manage a large quantity of social posts

  3. Show proof of performance for a partner reselling this product to clients

Why Choose Pro vs. Standard:

  1. Robust review requesting tools for scaling social media management

  2. Ability to manage all the major social profiles in one location

  3. Functionality to scale social media management for a large number of social profiles

 

 

 

 

 

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