Marketing Services: Google Direct Verification to Sunset on June 1, 2023

What is this?

Google has announced that on June 1st, 2023, all Google Business Profile (GBP) listings will no longer have the option to directly verify when claimed by an approved Partner with access to the Direct Verification program, such as Marketing Services. 


What’s changing?

All listings will now need to go through a manual verification process which will include sending a 5-digit code to the client through a method chosen by Google, to claim the listing.

Potential manual verification options available include:

  • Email verification
  • Phone call verification
  • SMS verification
  • Postcard verification
  • Recorded video verification
  • Live video verification


How does it impact you?

Marketing Services uses direct verification to fulfill GBP claim and verification services for businesses that qualify for direct verification (about 80% of monthly claims are processed with direct verification). The direct verification process is hands off for the client and allows Marketing Services Listing Specialists to claim & verify the listing and share ownership without any assistance from you the partner, or your client.


After June 1st, 2023, our team of Listing Specialists will need to contact the business directly in order to claim their Google listing.  Work is already underway to retool our communication and fulfillment processes to make manual verification more seamless for you and your clients when working with Marketing Services. 


If you have questions, please contact your Vendasta Representative and we’ll be happy to discuss them with you.

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