Google Business Profile Insights

What is it?

Since adopting Google's latest APIs to power our Google Insights data, all Vendasta customers will now have access to new and valuable Google Business Profile Insights. 

The following metrics have been added wherever applicable in the Vendasta platform:

  • Search Terms - available in Local SEO and the Executive Report
  • Search Total - available in Local SEO, the Executive Report, Multi-Location, and Multi-Location Executive Report
  • Customer Interaction [Bookings] - available in Local SEO, Executive Report, Multi-Location, and Multi-Location Executive Report
  • Customer Interaction [Conversations] - available in Local SEO, Executive Report, Multi-Location, and Multi-Location Executive Report
  • Customer Interaction [Food orders] - available in Local SEO, Executive Report, Multi-Location, and Multi-Location Executive Report

These new metrics are defined by Google as:

Searches: The queries people used to find your client's business. The Searches metric is updated at the beginning of each month. Please note updates may take 5 days to show up.

Bookings: Number of completed bookings by customers. 

Food orders: Food orders placed for pickup or delivery directly from your client's Google Business Profile with an Order with a Google Provider. 

Conversations: Number of unique conversations through messages.

What does it look like?

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