What is it?
All Local SEO users have access to a Business Profile tab in Local SEO. This tab gives you and your clients the ability to edit business profile data within the Local SEO product. We've also added exciting new fields and attributes such as Special Hours (Holiday hours) and category-specific Google attributes. We also have "More Hours" available now which allows you to set things like delivery hours, drive-thru hours, etc.
Please note that these new syncing fields can only be found in the Local SEO Business Profile tab. The remainder of business data can still be found and edited in Partner Center under Businesses → Accounts → Edit account.
How will it work?
Any account with Local SEO, Local SEO Pro, Listing Sync Pro, or Listing Distribution can now sync out Special Hours and category-specific Google attributes. These new fields can be found under the "Hours" and "More" tabs respectively. Special Hours is great for setting things like holiday opening hours and letting customers know about special exceptions to your regular opening hours. Google attributes allow businesses to share details about their business with potential customers. Adding these attributes can allow a business to show up in search results when people search for places with those attributes on Google Search and Google Maps. Since Google attributes are category-specific, your clients will see different sets of attributes.