Did you know email marketing, on average, has an ROI of $38 for every dollar spent? With so many marketing tools available, it can be difficult to decide where to invest. We provide our partners with marketing campaigns because they work, and are a great addition to your current marketing stack.
Once you’ve reviewed and tweaked your first Snapshot Report, it’s time to send a marketing campaign to that prospect.
Send a campaign
To send a marketing campaign:
- Log into Sales & Success Center.
- Search for the prospect.
- Click the email icon.
- Select the Local Marketing Snapshot campaign.
- Make changes to your recipient's or salesperson's details if necessary.
Track the campaign
Once this campaign has been running for a couple weeks, return to the Marketing tab in Partner Center. Keep an eye on the engagement rates, including hot leads, open rates, and click-through rates. These insights will allow you to make improvements when needed.