How to use Traditional Medial to sell Digital


The Blinder Group generated over $5 million dollars this year in new revenue for their newspaper clients by creatively packaging digital solutions with the more profitable legacy products.

Mike Blinder, President of the Blinder Group, will join Vendasta's Vice President of Sales George Leith to share real world examples, from newspapers in markets of all sizes. Learn methods of packaging and pricing your current product offerings. As well as best target advertiser categories to prospect.

Topics will include:

    • What digital solutions can be easily sold by legacy reps? And which ones are problematic.
    • Who sells this stuff? Do you need a separate digital sales force?
    • Bundling these solution on every sales call
    • ...and more! 

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