What is it?
Microsoft Ads (a.k.a Bing Ads) is a connector in Advertising Intelligence. Users can even connect Microsoft Ads without Advanced Reporting but will only have access to account-level stats. Previously Advertising Intelligence did not support this.
At this time white-labeling this connection is not possible, so the connection will show as Vendasta. We are working with Microsoft to find a solution to this.
How does it work?
Step 1: Go to an account with Advertising Intelligence activated > Connections
Step 2: Connect to Microsoft Ads
Step 3: Microsoft Ads will be seen connected at all campaign levels shown below
Please note -
If the user experiences the error shown below, they should log in to Microsoft ads and navigate to Tools > Account Access to check what kind of account they are logging into (listed under Signs-in with). At the top of the page is a switch labeled 'Require sign-in with a work account.' If the user is logging in with a work account, this switch must be turned on. If the user is logging in with a personal account, this switch must be turned off.